Coke Studio is a Pakistani musical television series which features live studio-recorded music performances by various artists. The show was produced by founder of the first Pakistani pop band Vital Signs Rohail Hyatt until sixth season, then produced by the Pakistani band Strings till ninth season. It is expected that Rohail Hyatt will return with tenth season as farewell. Started in 2008, the show is sponsored by Coca-Cola Pakistan, and has been popular throughout the country, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations.
Coke Studio is a decent platform for youngsters to perform with polished musicians of Pakistan. Not only Coke Studio is providing us with excellent young talent but also great music. Their combinations of instruments and tunes is superbly beautiful and original. Even they are using an old song or Qawwali still they add new-ness in it. The young generation is very fond of their work and their songs. Not only the songs but the atmosphere they show in their videos is also very attractive
They have been through 9 seasons till 2016 and almost in every season they have provided the nation with some new young talent. All of them are continuing their careers as professional singers now. At 1st it was being produced by Rohail Hyatt himself but now the famous band Strings is its incharge. Some say that Rohail Hyatt would come back for one last showdown in season 10. Hope so he’d provide us with the same joy that he has done in previous seasons.
The only thing I miss in Coke Studio is Ustaad Nusrat Fateh Ali Khan. That gem would have been cherry on top for this show. A song or a composition by him in each season would have made the listeners enchanted but ALAS! He’s no more. Still the Coke Studio people have managed to give us full time entertainment. For that we pay our gratitude to them by listening and admiring their work. Keep doing the good stuff..